What video adds to your event and how to maximise the return you get from it. 

Video is a powerful marketing tool, its uses in brand marketing are as varied as they are impactful and corporate events are no exception.

You invest so much time, money and energy in your corporate event, once the event is over, what then? Video allows you, not only to make an impact during your event, but to continue the conversation with audiences long after the event has wrapped, extending your ROI, widening engagement and increasing brand awareness. Many of the elements that go into creating an outstanding event can be turned into video content to tell your brand story.

Event video content plays an important role during all stages of the event lifecycle, from pre-promotion videos that drive attendance to kicking off the event with an opening video to providing a range of brand and video marketing content post event.

Here we look at 8 ways to use event video production to improve the return you get on your event investment.

  1. Pre-promotion and event registration videos
    Drive registrations, promote speakers and create sharable content about your upcoming event for attendees to promote to their networks.

  2. Event opening video
    Set the tone, capture attention and create excitement in the first 60 seconds of your event with an event opening video.

  3. Virtual keynotes
    You can’t always get the speakers you want in the right place at the right time, pre-recording (or live streaming) presenters not only solves this problem but also gives you video content that can be cutdown into snackable insight videos post-event.

  4. Testimonial videos
    Nothing is more powerful than a testimonial video, increase your credibility, share event highlights and insights, let your audience tell your story and showcase your event attendees.

  5. Turn presentations into webinar video content
    With a bit of editing to add slides, b-roll and branding, your event presentations can be turned into polished webinar video content, which can then be cut down into social media clips very cost effectively.

  6. Event highlight videos
    This is generally what people think of when they hear ‘event video’ and these are important sales and marketing tools. A quality highlight video supports your sales follow ups post event, helps promote future events as well as providing brand video content for your marketing channels.

  7. Sponsor video content
    Provide video content for event exhibitors, sponsors and partners. Videos can be tweaked to focus on a particular sponsor giving them marketing content that benefits you too.

  8. Social media videos
    Every video produced can be cut down into multiple social media clips. Presentation soundbites, insights, highlights and testimonials, giving you a suite of social media content for use well beyond the event.

Tips on what to film 

You have a cinematographer there for the duration of the event so make the most of their time. As well as capturing presentations there is plenty of opportunity to film a wide range of footage; branding and brand activations, sponsor materials, audience reactions, networking and exhibitions.  You can even set up lights in a quiet corner to capture attendee testimonials.  Panel discussions create sound bites for social media and establishing shots of the venue and location itself help set the tone.

Considerations when choosing an event video production company

Event video production experience is a must, as is the right kit, 2 cameras (one on a tripod, the other roaming) and good audio patched into the AV desk if you have one. Capture plenty of b-roll footage such as brand activations, event activities, networking, people interacting, audience reactions, exhibition stands and break out sessions. Set up lights in a quiet area to capture testimonials and attendee reactions during down times.

The many hours of video footage you capture at your corporate event is enough to create a lot of pieces of video content if you plan it out and think broadly across your marketing channels and objectives.  Make sure your video production company archives your footage for repurposing in the future, having a library of video footage on hand gives you flexibility and cost efficiencies.

To sum up, video is a versatile and powerful tool that can drive real return on your corporate event investment. The opportunity corporate events present to capture a large amount of video content in a relatively short amount of time is huge. With a bit of planning and by working with the right corporate video production company you can easily and cost effectively produce a high volume of video content. One event, one shoot, many videos. 

YourFilm have video production packages to suit your requirements, an experienced event video production team and a wide network of +1,000 film crew across Australia & NZ, our work speaks for itself.

If you would like to find out more about an event video production solution to fit your needs contact the team at YourFilm.