Turn passive viewers into active users. The next generation of commercial property video is here.
Video has long been a mainstay in the commercial property marketing tool kit to inform, educate and engage audiences as well as showcase, highlight and sell property like no other medium can.
Take that power and dial it up even further. Transform watching videos from a passive moment into an active experience. It's time to cut through the noise using intelligent video content that works for you and your audience.
Interactive property video. Engage and convert on a whole new level.
It’s the same commercial property video production process you may already be familiar with; script development, filming, editing and graphics. These elements are then assembled in a slightly different way to give the viewer a richer experience. You want your video production company to be experienced in producing interactive property video so they can help you design your video with interactivity in mind right from the start.
For example, for a leasing video you may want to consider specific floors or features such as end of trip facilities or local amenities you want viewers to be able to explore. For a sales video it may be a click to view technical or financial information on the property, download the IM directly from the video or branch off to a section of the video with CGI’s on planned transport or infrastructure projects.
Once video production is complete, your video is hosted on an interactive video platform such as Vudoo’s and the interactivity elements are overlaid.
How the interactive platform works
Add clickable content and interactions, direct your audience to where you want them to go with clickable pulses, buttons, and hotspots. Interactions are customizable, meaning you can transform content whilst staying on-brand.
Create personalised user journeys, also known as branching technology, to create interactive stories that enable users to choose the content that truly matters to them and delve deeper into it providing a richer experience.
Include Custom overlays. Get creative and use overlays to prompt users to learn more about your business, boost lead generation, provide further information or get in touch with you directly, at the click of a button.
Built-in forms, brochures or IM’s. Capture data and convert views into leads with dynamic in-video forms. Provide your audience with more detailed or technical information in the form of brochures and IM’s that are downloadable directly from the video.
Interactive property videos allow you to make your video content work harder, achieve better results and provide an increased ROI.
Boost engagement and get more eyeballs on your property with compelling video content. Interactive features demand attention and create more memorable experiences. Get your audience involved in your property and hold their attention for longer.
Convert video views into your desired business outcome, whether that’s capturing leads, driving traffic or making sales. Clickable prompts and regular CTAs within your video shout louder than static content.
Personalized storylines and branching videos mean you can showcase your property, local area and key infrastructure whilst allowing viewers to create their own personalized journey by clicking on different interactions throughout the video. This also allows you to explain multiple concepts, products or features in depth in the one video. Branching allows you to take your video down different paths so that your audience can choose where they want to go and what information they want to go deeper into.
Seamless integration means that your interactive property video works across all standard mobile, tablet and desktop devices, plus major CRM and video hosting platforms, no need for any specialised equipment to watch them.
Amplify your interactive property video via social media channels, drive traffic to your website or landing pages, transform Facebook video viewers into engaged users of your interactive video. Link your video to share with your professional network via LinkedIn to elevate the reach of your video or send email campaigns that truly stand out and cut through.
YourFilm have property video production packages to suit your requirements, an experienced interactive and commercial property video production teams and a wide network of over 1,000 film crew across Australia & NZ providing you with a complete video solution.
If you would like to find out more about interactive property video production contact the team at YourFilm.