Why Your Marketing Team’s Video Output Plateaus (and How to Break Through It)

At some point, every marketing team that takes video seriously hits the same wall. The content calendar is ambitious. The business case for more video is clear. The budget exists. But the output isn’t increasing. More videos are being briefed than are being delivered. Quality is slipping. The marketing manager who owns production is drowning. […]

Corporate Video Production Cost: Where the Budget Actually Goes (and How to Control It)

The most common question in a first production conversation is: how much does a corporate video cost? The most honest answer is: between $3,000 and $300,000, depending on decisions you haven’t made yet. That range is not evasive. It reflects how variable the cost drivers actually are. Understanding where the money goes is the only […]

5 Things That Kill a Customer Testimonial Video (and How to Fix Them Before Shoot Day)

Customer testimonial videos are the most requested type of content in corporate video production. They’re also the most likely to underperform, and not because production fell short. The decisions that determine whether a testimonial video works are made before the camera rolls. Draft reviews can refine an edit, but they cannot recover a story that […]