In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to capture their target audiences attention and create meaningful engagement. One effective way of doing this, that has gained immense popularity, is with explainer videos. These concise, engaging, informative assets have proven to be an invaluable addition to video marketing strategies. Delivering numerous benefits, including impressive returns on investment (ROI), increased customer conversions, improved acquisition rates and enhanced engagement, explainer videos play an important role in the consideration and conversion stages of your sales & marketing funnel.
In this blog, we will delve into the advantages of incorporating explainer videos into your marketing arsenal, including an exploration of different video production methods and animation styles.
How explainer videos improve to your marketing results
Boost Conversion Rates. According to a study by HubSpot, including a video on a landing page can increase conversion rates by up to 80%.
Increase Engagement. An explainer video can keep visitors on a website for an average of 2 minutes longer than websites without video (Wistia).
Enhance Recall. Studies have shown that 65% of viewers remember information from a video after three days, compared to just 10% for text-based content (HubSpot).
Drive Sales. 74% of users who watched an explainer video about a product subsequently bought it (Wyzowl).
Increase Understanding. 97% of marketers believe that explainer videos help consumers understand their products or services better (Hubspot).
These statistics demonstrate the power and impact of explainer videos on marketing results and customer conversions. With such compelling benefits, it's no wonder that explainer videos have become a go-to tool for businesses seeking to create effective and engaging marketing campaigns.
Explaining the different explainer video production methods
Animation. Animation is a widely used and the most common production method for explainer video production. It offers the flexibility to bring any concept to life, regardless of its complexity. Whether using 2D or 3D animation, this method allows for creative storytelling, vivid visuals and the incorporation of characters, making it ideal for showcasing products or services that cannot be easily captured through live-action footage.
Live-Action: Live-action explainer video production involves real people, physical locations, and tangible products. This production method provides a human touch and can effectively showcase real-world scenarios, testimonials, demonstrations, and behind-the-scenes footage. Live-action videos can evoke authenticity, credibility, and a personal connection with the audience.
Whiteboard Animation. Whiteboard animation videos simulate the process of drawing on a whiteboard, creating a visually engaging, dynamic experience. As the hand draws and reveals illustrations, text, and diagrams in a step-by-step manner, complex concepts become easier to understand. This method is popular for explaining processes, tutorials, and educational content.
Explaining the different types of animation for explainer video production
Within the animation video production method, there are also an array of animation styles for explainer videos, depending on your brand identity, target audience and objectives of your explainer video, the different styles have different strengths.
Character-Based. Character-based explainer videos feature animated or real characters that serve as the central figures in the storytelling process. These characters can be customised to represent your brand and target audience. Character-based videos create emotional connections, inject personality into your brand, and make complex topics more relatable and enjoyable.
Motion Graphics. Motion graphics animation involves using animated elements, such as typography, icons, charts, and graphs to visually convey information. This style is ideal for presenting data, statistics, and abstract concepts. With its sleek and modern aesthetic, motion graphics can grab attention and deliver information in a visually appealing and concise manner.
Screencast. Screencast videos capture the screen of a computer, smartphone, or tablet while demonstrating a software, application, or website. This style allows you to showcase product features, user interfaces, and how-to guides effectively. Screencast videos offer a practical and hands-on approach, helping viewers understand the usability and functionality of your digital products.
Explainer Presentations. Explainer presentations combine slideshow-style visuals, voice-over narration, and textual information to present a topic or concept. They are effective for delivering educational content, sharing statistics, or providing step-by-step instructions. Explainer presentations can be customised with branding elements and offer a straightforward and professional way to convey information.
In conclusion, incorporating explainer videos into your marketing strategy not only provides numerous benefits in terms of ROI, customer conversions, acquisition, and engagement but also offers a variety of video production methods and styles to suit your brand and objectives. Whether you opt for animation, live-action, whiteboard animation, character-based, motion graphics, screencast, or explainer presentations, each approach has its unique advantages.
By carefully selecting the production method and style that aligns with your brand identity and target audience, you can create impactful and engaging explainer videos that effectively communicate your message and drive marketing success. Embrace the power of explainer videos, explore the possibilities, and unleash the potential of your marketing campaigns.
Contact the experienced explainer video production team at YourFilm to discuss your project.
YourFilm have explainer video packages to suit your requirements, an experienced team with a wide network of over 1,000 crew across Australia & NZ and partnerships with hosting and analytics providers such as Brightcove to help you with a complete video solution.