Brand videos are a very effective marketing tool, they have the power to evoke emotions and connect with viewers on a deeper level. By appealing to emotions, brand videos create a memorable experience that drive positive brand associations. When customers feel a strong emotional connection to a brand, they are more likely to engage with it and become loyal customers.
In this blog, we will explore the benefits of brand video production and provide tips on how to create stand-out content that will engage your audience, increase brand awareness, attract new customers and ultimately drive sales.
Benefits of brand videos for marketing
Brand Awareness. Brand videos are an excellent way to increase your brand's visibility and awareness. By showcasing your company's values, mission, products and people you can create a lasting impression on your target audience. According to a study by Wyzowl, 81% of businesses saw an increase in brand awareness after incorporating video into their marketing strategy.
Customer Acquisition. Brand videos help attract new customers by showcasing your unique selling points and highlighting the benefits of your products or services. By telling a compelling story and connecting with your audience on an emotional level, you can build trust and loyalty with potential customers. According to a study by HubSpot, 80% of customers remember a video they watched in the past month, and 64% are more likely to make a purchase after watching a branded social media video.
Improved Engagement. Video content is more engaging and memorable than other forms of marketing material, such as blog posts or images. According to a report by Brightcove, adding a video to your landing page can increase conversion rates by up to 80%. By incorporating brand videos into your marketing strategy, you can create a lasting impression on your audience and improve engagement with your brand.
Tips for stand-out brand video production
Tell a Compelling Story. To create a memorable brand video, you need to tell a story that connects with your audience on an emotional level. Whether you're showcasing your company's history, mission, products or people, you need to create a narrative that engages your audience and inspires them to take action. People relate to people and well produced brand stories, telling a human story will connect with your audience like nothing else can.
Highlight Your Brand’s Uniqueness. What makes your brand unique? What makes you, you. Why do you employees like working for your organisation and what is it that makes your customers loyal to you? Rather than focussing on specific products and services, focus on your unique brand values, culture and people to show your audience why you are passionate about what you do. Your products and services will naturally be highlighted whilst not being the centre of attention in the video. Product & service explainer videos (explainer page) are an important tool for video marketing, but they are not brand videos and have a different objective in your video marketing plan.
Keep it Short and Sweet. Attention spans are short these days, so it's essential to keep your brand videos short and to the point. Ground your video in one key concept or value rather than trying to communicate too much at one time, and tell that particular story. According to a study by Vidyard, the ideal length for a brand video is two minutes or less. By keeping your videos concise and engaging, you can hold your audience's attention and improve engagement with your brand.
Choosing the right video production company to work with
When selecting a video production company to create brand video content, you should consider several factors to ensure you find the right partner that will work with you to develop your creative concept and deliver to your objectives and budget.
Portfolio and Expertise. Review the company's portfolio and past projects to assess their expertise and quality of work. Look for videos that align with your brand's style and objectives. A company with experience in producing brand videos across various industries is often a good fit.
Creative Approach. A video production company should bring fresh and creative ideas to the table. Consider their ability to craft compelling narratives and visually engaging content that aligns with your brand's message and values.
Technical Skills and Equipment. Assess the production company's technical capabilities, including the quality of their camera work, editing skills, and graphics work. A company that stays up-to-date with industry trends and employs the latest video production tools can usually deliver high-quality videos.
Understanding of your brand and target audience. Choose a production company that demonstrates a clear understanding of your brand, its values, and target audience. They should be able to tailor the video content to effectively communicate your brand's unique identity and resonate with your intended viewers, and take the time to understand all the elements before diving into production.
Collaboration and Communication. Effective communication and collaboration are crucial throughout the video production process. Ensure that the production company is responsive, listens to your input, and provides a production schedule and regular updates on the project's progress.
Budget and Pricing. Consider the company's pricing structure and whether it aligns with your budget. While it's important to find a cost-effective option, remember that quality should not be compromised. Request detailed quotes and understand what services are included in the package.
Timelines and Delivery. Discuss timelines and delivery expectations with the production company. They should be able to provide a realistic timeline for the project and meet agreed-upon deadlines.
Flexibility and Adaptability. Look for a production company that is adaptable to changes, open to feedback, and willing to collaborate with your team. Flexibility in accommodating your specific needs and making necessary adjustments is crucial for a successful partnership.
Post-Production Services. Inquire about post-production services such as video editing, colour grading, sound design, and motion graphics. A production company that can handle the entire process from filming to the final polished video can provide a seamless experience.
Remember, choosing the right video production company is a vital decision that can significantly impact the quality and effectiveness of your brand videos. By considering these factors and thoroughly evaluating potential partners, you can make an informed decision and establish a fruitful collaboration that brings your brand vision to life.
In conclusion, brand videos are an essential marketing tool that can help businesses increase brand awareness, attract new customers, and ultimately drive sales. By telling a compelling story, highlighting your unique brand story, and keeping your videos short and engaging, you can create stand-out video content that resonates with your target audience. With the right strategy and execution, brand videos can have a significant impact on your marketing results and help your business achieve its goals.
If you would like to find out more about more about YourFilm’s brand video production solutions and packages contact the experienced team today.
YourFilm have video production packages to suit your requirements, an experienced team with a wide network of over 1,000 crew across Australia & NZ and partnerships with hosting and analytics providers such as Brightcove to help you with a complete video solution.