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Brand Video Production

Brand video production, from a single brand film to always-on brand content

One vetted production team. 40+ markets. Transparent pricing. A connected solution that gets sharper every shoot.

10,000+
Videos produced
40+
Markets covered
5.0
Google rating
3
Connected capabilities
Trusted by
Brands we run video for
Westpac
Air New Zealand
JB Hi-Fi
NSW Health
CBRE
Colliers
Westpac
Air New Zealand
JB Hi-Fi
NSW Health
CBRE
Colliers
Westpac
Air New Zealand
JB Hi-Fi
NSW Health
CBRE
Colliers
Featured Work

Brand videos clients have watched before calling us.

A small selection of brand video work for enterprise clients across financial services, property, technology, healthcare, and infrastructure.

The Category

Brand video production, explained.

Brand video production is the planning, filming, editing, and delivery of video content commissioned to establish, reinforce, or extend a brand's position, identity, and voice. The output answers a single question for the audience watching: who is this brand and what do they stand for?

Brand video sits at the top of the buyer journey. It is the content people watch before they search for product information, before they read a case study, before they request a demo. It is the work that decides whether someone leans in or scrolls past. Five years ago, most enterprise brands commissioned one brand film at a major launch and one refresh every three or four years. Today, the same brands run brand content programmes covering brand films, employer brand, founder content, brand activations, and identity systems in motion across multiple channels and markets.

That gap, between the volume of brand video required and the cost of building the internal capacity to produce it consistently, is the gap yourfilm. closes. We operate as a connected video production solution. One brief in, one production team, one set of standards, and a brand asset library that grows more useful with every shoot.

The Problem

Most brand video gets briefed as a film, not as a position

A new brand campaign launches. The marketing team finds a production company, briefs a brand film, and the deliverable lands. The film is good. Audiences watch it. The launch passes.

Six months later, the brand looks at its content library and notices the brand film was the only piece of work that captured the new positioning. Every social cut, every internal video, every product spot afterward drifted toward generic. The brand film was not the problem. The problem was that the brand had a film without a content system to extend it. The positioning lived in one place, not across every piece of content that came after.

"Brand video that fails almost always fails at the position stage, not the production stage." The principle that shapes every brief we take.
The Insight

Your brand film should set the tone for everything that follows

Whether you need one brand film or a multi-year brand programme, yourfilm. scopes every brand brief against the visual language, voice direction, and brand motion principles that will outlive the campaign. Strategy and story sit at the top of the process, not creative direction in isolation.

If this is the only brand film you commission, you get a brand film that holds up. If you commission more work later, the next piece starts from the documented brand system, not a blank brief. The brand stays coherent across every piece of content because the position, voice, and craft are captured the first time, not relearned every time.

Brand Video Formats

The brand video formats we produce.

Most brand engagements combine multiple formats from a single shoot day. A brand profile shoot can yield social cut-downs, talking head segments, recruitment assets, and a tagged library of brand-aligned b-roll. We plan for that on day one, not in post.

Brand films

Hero brand storytelling. Typically 90 seconds to 3 minutes. Used for brand launches, repositioning, anniversaries, or category-defining campaigns. The piece that sits on the homepage and at the top of the funnel for 18 to 36 months.

Employer brand

Recruitment, culture, and talent attraction video. Internal voices, real environments, lived experience. The strongest format for competing in talent markets where benefits and pay alone do not differentiate.

Brand campaigns

Integrated campaign content built around a unified brand position. Hero film plus social cuts, vertical formats, paid advertising versions, and channel-specific deliverables. Built as a system from day one.

Brand activation

Event-based and experiential brand video. Launch films, activation captures, recap edits, sponsorship content. The video that turns a single moment into multi-channel content.

Founder and leadership

Founder stories, executive content, and leadership thought leadership. The format that puts a human face on a B2B brand. Works hardest when paired with brand films and customer stories.

Brand identity systems

Visual identity captured in motion. Logo animations, brand transition libraries, motion principles documentation, and the moving brand assets that live across every piece of content that follows. See animation video production.

Decision Tree

Which brand video format is right for the brief?

Most marketing teams know they need brand video. Fewer know exactly which format to brief. The right format follows the audience and the moment in the buyer journey. Here is the decision tree we use during brief.

What is the brief trying to achieve?
If the goal is
Repositioning the brand or launching into a new category
USE
Brand film

Hero brand film, 90 seconds to 3 minutes, anchored on the new position. Sits on the homepage and in paid brand campaigns.

If the goal is
Attracting talent in a competitive hiring market
USE
Employer brand

Internal voices, day-in-the-life formats, real environments. The content prospective hires watch on the careers page before applying.

If the goal is
Multi-channel campaign with paid distribution
USE
Brand campaign

Hero film plus social cuts, paid advertising versions, channel-specific deliverables. Scoped as a system from day one.

If the goal is
Putting a human face on the brand
USE
Founder and leadership

Founder stories, executive thought leadership, interview-led content. Works hardest in B2B where buyers want to understand the people behind the brand.

If the goal is
Capturing a launch, event, or sponsorship moment
USE
Brand activation

On-the-day capture plus structured recap content. Sizzle reels, sponsor edits, social cuts. Turns a single moment into months of content.

If the goal is
Brand consistency across everything that follows
USE
Brand identity systems

Motion identity, branded transitions, animated logo treatments, brand voice documentation. Makes every future video look and feel like the same brand.

Brand Brief Anatomy

What a brand video brief looks like before we film.

The strongest brand films are decided at the brief stage, not in post. Brand work that fails almost always fails at the position stage, not the production stage. Here is what the brief stage covers before any creative direction or production work begins.

01
Position

What does the brand stand for, in one sentence?

The brief stage starts with the brand position, not the creative idea. If the position cannot be articulated in one sentence the audience would recognise, no amount of production craft will save the film.

OutputA written position statement, signed off by the brand lead, that every subsequent creative decision is measured against.
02
Audience

Who is the brand film actually for?

Brand films aimed at everyone reach no one. The brief identifies the specific audience, their context, what they currently think, and what they need to think differently after watching.

OutputAn audience profile and a "before / after" frame for what the film needs to change in their thinking.
03
Story

What story carries the position?

Position is the destination. Story is the route. Brand films that state the position directly tend to fail; brand films that find a story carrying the position tend to land.

OutputTwo or three story directions, with rationale, ready for review against the position and audience.
04
System

What lives beyond the film?

The brand position needs to live across every piece of content that comes after. The brief scopes the brand voice, motion principles, casting standards, locations, and visual language documented during production.

OutputA brand video system document, ready to brief any future video on the same standards.
Four stages. Each produces a specific output the next stage needs. Skipping a stage almost always surfaces as a problem in the final film.
One Brand Shoot, Every Format

What one brand shoot day actually delivers.

Most production days deliver one finished video. Ours deliver a quarter's worth. When we plan a brand shoot day, we plan it backwards from the content calendar. One crew, one location, one day. Multiple finished deliverables, plus a brand asset library tagged and ready for what comes next.

Sample brand shoot day

The shoot, hour by hour

07:30
Crew arrival, brief check, location lockdown
08:30
Hero brand film, main shoot for 60 to 120 second feature
11:00
Founder or CEO interview, multiple question sets for cut-downs
12:30
Lunch break, BTS capture rolling continuously
13:30
Employee voices x3, employer brand content with social cuts
15:30
Brand b-roll bank, close-ups, wides, mids, lifestyle
17:00
Drone exteriors plus interior wides for library
18:00
Wrap, footage handover, brief debrief
What comes out of one day

Finished deliverables

Hero brand film
1
Brand film cut-downs (60s, 30s, 15s)
3
Founder or CEO talking head pieces
2
Employer brand talking head pieces
3
Social cuts from interview content
6
BTS reel for socials
1
B-roll library clips, tagged
50+
Drone library shots
12
From one shoot day
16
From Position to Film

How a brand position becomes a brand film.

The path from an agreed brand position to a finished brand film runs through four stages. Each stage produces a specific output the next stage needs. Skipping a stage tends to surface as a problem in the final film, not as a problem at the stage that was skipped.

STAGE 01

Position lockdown

Agreed brand position translated into video brief language. Audience, message, and the change you are trying to create in the audience's mind, all written down.

Output: video brief →
STAGE 02

Story and treatment

Story directions explored, treatment written, visual references gathered, tone and voice locked. The creative work happens here, against the position, not against opinion.

Output: approved treatment →
STAGE 03

Production

Casting, location, director, crew, schedule. Brand voice held consistent across every frame. Format multiplication planned so the shoot delivers a quarter's worth of content.

Output: master footage →
STAGE 04

Edit and brand system

Edit, sound, music, motion graphics, colour grade. Brand voice, motion principles, and visual language documented as a brand video system for every future piece of content.

Output: brand film + system
The Solution

One solution. Three connected capabilities.

Each capability earns its place on its own. Connected, they remove the friction that makes always-on brand video impossible at most enterprise brands. Project clients use the production capability. Subscription clients access all three.

Capability / 01

yourcrew.

Global production network. Vetted crews, one standard, every market.

Film anywhere across 40+ markets. Crews briefed and managed centrally from Sydney HQ. No new vendor relationships every time a project crosses a border.

  • Vetted directors, cinematographers, producers
  • One producer running point, one set of standards
  • One contract, one invoice, one tax treatment
Capability / 02

yourassets.

Centralised brand asset library. Every clip, every cut, organised and reusable.

A brand asset library that grows with every shoot. AI-supported tagging, transcription and search. Brand-locked metadata and rights tracking.

  • AI-supported tagging and transcription
  • Brand-locked metadata and rights tracking
  • Library expands with every project
Capability / 03

yourcontent.

AI-guided production. Decisions that learn from the library.

AI accelerates the work the crew does. Cut-downs designed in from the brief. Localisation built in. Faster turnarounds, sharper outputs.

  • AI-guided editing, localisation and reuse
  • Cut-downs designed in from the brief
  • Real crews, accelerated by real tools
Why It Matters

Brand video should compound. Not reset.

Same budget. Same calendar. Different output curve. Without a connected solution, every brand shoot starts from scratch and the brand asset library never grows. With one, output grows even when spend stays flat.

Without yourfilm.

Every project starts from zero.

2
Q1
3
Q2
2
Q3
3
Q4
10
Brand deliverables in 12 months
$0
Reusable brand library built
With yourfilm.

Every shoot adds to the brand library.

6
Q1
12
Q2
18
Q3
24
Q4
60
Brand deliverables in 12 months
200+
Library clips, reusable

Illustrative figures based on typical subscription engagement output. Real numbers depend on shoot frequency, content brief, and reuse strategy.

Every Production. Every Time.

What every brand engagement includes.

Every brand engagement runs through the same six-stage process, whether it is one brand film or a year of always-on brand content. Stage six is the difference between a project and a system.

Stage 01 — Pre-production

Brief and script

Structured brief session covering brand position, audience, message hierarchy, and brand video role in the broader content system. Script, treatment, and shot list approved before anything is booked.

Stage 02 — Production

Filming

Vetted director, cinematographer, sound, lighting, casting, location, and on-set producer. Brand voice held consistent across every frame.

Stage 03 — Post-production

Edit and motion

Edit, colour grade, motion graphics, brand transitions, licensed music, voiceover, captions. Everything in one place, managed by your production team.

Stage 04 — Delivery

Format exports

Every aspect ratio, every platform, every channel. Master file plus social cuts, vertical formats, captioned variants, and paid advertising cuts where scoped.

Stage 05 — Review

Revisions and approvals

Structured review rounds built into every project. One producer manages feedback and sign-off across stakeholders, including final approval gates from brand or legal teams.

Stage 06 — Library ingest

yourassets. library

Every project ingested, tagged, transcribed. Brand voice, motion principles, and style direction documented. Ready to brief the next piece of content faster. Subscription only.

Global Crew, Fast Response

Film anywhere. Move fast.

Vetted crews across 40+ markets globally, briefed and managed centrally from Sydney HQ. Most brand briefs go from approval to crew on site in under a week.

Crews already vetted, briefed, and managed centrally. No new vendor relationships every time a project crosses a border. One producer running point, one set of standards, regardless of where the camera lands.

Now operating in
Sydney HQ Melbourne Brisbane Perth Auckland Singapore Hong Kong London New York Los Angeles Toronto + 30 more markets
40+
Markets we film in
2-3wk
Standard delivery time
0
New vendor relationships per market
1
Producer running point per brief
Pricing Guide

Indicative ranges. Every brief priced individually.

There are no fixed rate cards in brand video production. Costs scale with crew days, locations, deliverables, talent, and creative complexity. The ranges below are honest starting points to help frame the conversation, not finalised quotes.

$3K – $8K
Focused production

Single location, one to two crew days, defined brief. Suited to founder content, internal brand pieces, or single-format brand cuts.

  • Founder and leadership content
  • Internal brand pieces
  • Single hero plus cut-downs
  • One location, focused scope
Talk to us →
$25K+
Campaign production

Multi-format brand campaigns, multi-market productions, talent-led brand films, always-on brand programmes with paid advertising deliverables.

  • Multi-market brand campaigns
  • Talent-led productions
  • Paid advertising cuts
  • Always-on subscription engagements
Talk to us →
Two Paths, One Solution

Start with one brand film. Scale when it makes sense.

Most yourfilm. brand engagements begin with a single project. A brand film, an employer brand piece, a launch campaign. The work proves the model. Some clients stay on a project basis indefinitely, and that is a first-class engagement. Others move to subscription because their content volume justifies it. There is no requirement to commit, no penalty for staying project-by-project.

Path A

Project basis

Defined brief, fixed scope, fixed deliverables. One project at a time, priced individually.

Commercials
Pay per project, no retainer
Delivery
Standard 2-3 week turnaround
Access
Production team for the brief
Library
Not included
IP
Client owns delivered assets
Best for brands commissioning fewer than four brand pieces a year, or testing the model before committing.
Built for Enterprise Procurement

The operational reality, handled.

Enterprise brand teams have requirements that consumer agencies struggle to meet. Master service agreements. IP ownership clauses. Indemnity provisions. Brand asset management. Multi-stakeholder approval workflows. Compliance documentation. yourfilm. operates with these as standard, not as exceptions.

MSA-ready commercials

Standard terms drafted for enterprise procurement. Custom terms negotiated where required. No surprises mid-engagement, no chasing approvals on a per-project basis.

IP ownership on delivery

All produced brand assets are owned by the commissioning client on delivery, unless otherwise agreed in writing. Talent releases, music licensing, and location permits assigned as part of standard handover.

Brand-locked output

Style guides, brand books, and approval workflows enforced through the production team. Brand teams review before delivery, not after. Out-of-brand output never reaches the legal review stage.

Multi-stakeholder workflow

One producer manages all approvals across marketing, brand, communications, legal, and executive teams. The client team has a single point of contact regardless of how many internal stakeholders are involved.

Compliance and clearances

Talent releases, music licensing, location permits, drone permissions, all handled in-house. Documentation provided as part of delivery for legal and audit teams.

Single contract, single invoice

Even across 40+ markets, one billing entity, one tax treatment, one paper trail. Procurement does not have to onboard a new supplier for every region.

★★★★★ 5.0 on Google, 40+ reviews

What clients say about working with us.

5.0
40+ Google reviews
Common Questions

Brand video production, answered.

What is brand video production?
Brand video production is the planning, filming, editing, and delivery of video content commissioned to establish, reinforce, or extend a brand's position, identity, and voice. The category includes brand films, employer brand content, brand campaigns, founder and leadership stories, brand activations, and brand identity systems captured in motion. Brand video sits at the top of the marketing funnel: it answers "who is this brand and what do they stand for?" rather than "what does this product do?". The distinction matters because brand video is scoped against the brand position, not against a product feature set.
What is the difference between brand video and corporate video?
Brand video is identity-led: it focuses on brand position, story, and voice. It typically targets external audiences and lives on the homepage, in advertising, and at the top of the funnel. Corporate video is a broader category that covers internal communications, executive communications, training, case studies, and any enterprise-facing video that does not fit a more specific format. Most brands need both. See corporate video production for the broader corporate communications work.
How is yourfilm different from a traditional brand agency?
A connected video production solution rather than a service. Three integrated capabilities: a vetted global crew network, a centralised brand asset library, and AI-guided production decisions. Every brand project builds on the last. The second project runs better than the first because the brand voice, motion principles, and asset library are already in the solution. Traditional brand agencies typically deliver the film and end the engagement; the brand system is captured and carried forward.
Do you work with brands on single projects or on an ongoing basis?
Both. Most engagements start with a single brand project, often a brand film or employer brand piece. Brands move to ongoing subscription when their brand content volume justifies it, usually around four or more videos a year. There is no requirement to commit. Project clients and subscription clients are both first-class engagements and both use the same crews and producers.
How much does a brand video cost in Australia?
Brand video pricing in Australia ranges from around $3,000 for a focused single-format brand piece to $25,000+ for multi-market brand campaigns. Most brand films and employer brand productions sit between $8,000 and $25,000. The biggest cost drivers are talent (on-camera presenters, casting), locations, production days, and the number of formats and deliverables produced. See the yourfilm project pricing page for the full breakdown.
How long does a brand video project take from brief to delivery?
Standard delivery is two to three weeks from approved brief to final video. Pre-production typically runs five to seven business days. Filming is scheduled as soon as crews and locations are confirmed. Post-production runs one to two weeks depending on complexity. Complex brand campaigns with multiple formats can run six to ten weeks total. Rush timelines are available for time-sensitive briefs, particularly for subscription clients with priority delivery.
How long should a brand video be?
Brand films typically run 60 seconds to 3 minutes. The hero cut for owned channels can be longer because the audience is opted in. Paid advertising versions are usually 15 to 30 seconds. Vertical social cuts run 15 to 60 seconds. The right length follows the channel: longer for the homepage and brand site, shorter for paid social and pre-roll. yourfilm produces all required cuts from the same brand shoot, so length is a delivery decision, not a production constraint.
What does a strong brand video include?
A strong brand video needs three things: a clear brand position the audience can describe back to you, a story or visual proposition that makes that position memorable, and craft execution that does not undermine either. The position is the strategy work. The story is the creative work. The craft is the production work. yourfilm scopes all three at the brief stage.
Where do you film brand video?
Across 40+ markets globally. Vetted production crews operate in Australia, New Zealand, the United States, the United Kingdom, Singapore, Hong Kong, Canada, and beyond. All crews are briefed and managed centrally from Sydney HQ. One producer runs point regardless of where the shoot happens. No new vendor relationships every time a project crosses a border.
How do you handle brand strategy if we already have a brand agency?
If your brand already has an agency-of-record handling positioning, yourfilm works inside the existing brand framework. The strategy work in our brief stage focuses on translating the agreed brand position into video-specific format and execution decisions, not redoing brand strategy from scratch. The closer the existing brand framework is to lockdown, the faster the video production timeline.
What is employer brand video and when does it work?
Employer brand video is brand content aimed at potential employees rather than potential customers. It typically features current team members, real environments, and the lived experience of working at the company. It works hardest in competitive talent markets where pay and benefits alone do not differentiate. The strongest employer brand video lets real employees tell their own stories rather than scripting a polished pitch.
How do you handle multi-stakeholder approvals at large organisations?
One producer runs the engagement and manages all approvals across marketing, brand, communications, legal, and executive teams. The client team has a single point of contact regardless of how many internal stakeholders are involved. Structured review rounds are built into every brand project so feedback is collected, consolidated, and actioned without disrupting the production schedule.
How do you use AI in brand video production?
AI accelerates production decisions, it does not replace crews. We use AI-supported tools for footage tagging and search, automated transcription, localisation, and cut-down generation from existing brand footage. Filming is done by real crews. Creative is led by real producers. AI is the layer that makes the brand library searchable and the reuse efficient.
Who owns the brand video IP after delivery?
The commissioning client. All produced brand assets are owned by the client on delivery unless otherwise agreed in writing. Talent releases, music licensing, and location permits are handled by yourfilm and assigned to the client as part of standard delivery.
Can the same brand film be localised for different markets?
Yes, and it should be planned at brief stage. A single brand film can be produced with the visual language locked once and the voice over, text overlays, casting cutaways, and cultural references swapped per market. yourfilm scopes localisation requirements during the brief so the production is built modular rather than monolithic.
How does brand video work alongside testimonial and product video?
Brand video, testimonial video, and product or explainer video each play a distinct role in the buyer journey. Brand video establishes who you are at the top of the funnel. Product or explainer video establishes what you do during consideration. Testimonial video establishes that other people trust both at the decision stage. See testimonial video production and explainer videos for the related formats.
Get Started

Tell us what your brand needs to say.

A single brand film to start, or an always-on brand content programme to build. Same team, same standards, transparent pricing on both paths.