2D animation, motion graphics, kinetic typography. One vetted production team. 40+ markets. Transparent pricing. A connected solution that gets sharper every project.
A small selection of animation work for enterprise clients across financial services, technology, healthcare, manufacturing, and property.
Animation video production is the planning, design, and creation of video content built from illustrated, motion-graphic, or computer-generated imagery rather than filmed footage. The output answers a single question for the audience watching: how do I understand this idea quickly, clearly, and in a way the brand actually owns?
Animation sits where live action cannot reach. It explains things that have no physical form (software, processes, financial products, scientific concepts). It simplifies things that are too complex to film clearly. It stylises things that need to feel distinctly branded rather than generically captured. Five years ago, animation was a one-off marketing deliverable: a single explainer, made once, used until it felt dated. Today, the same brands run animation programmes covering explainers, motion graphics for paid social, animated identity systems, kinetic typography, and reusable motion libraries that live across every piece of content.
That gap, between the volume of animation required and the cost of building the internal capacity to produce it consistently, is the gap yourfilm. closes. We operate as a connected video production solution. One brief in, one production team, one set of standards, and an animation asset library that grows more useful with every project.
A new product launches. The marketing team finds an animation studio, briefs a 90-second explainer, and the deliverable lands. The animation is good. The launch passes. Six months later, the team needs vertical social cuts, an animated bumper for paid ads, and an updated explainer that reflects new pricing.
None of it is fast. None of it is cheap. Because the original animation was built as a closed deliverable, not as a system. The illustrations were not modular. The motion principles were not documented. The brand voice was implicit in the file rather than written down. Every new piece is a partial rebuild, not an extension. The animation was not the problem. The problem was that the brand had an animation without an animation system to extend it.
Whether you need one explainer or a multi-year animation programme, yourfilm. scopes every animation brief against the visual system, motion principles, and reusable asset library that will outlive the deliverable. Script and storyboard sit at the top of the process. Design, illustration, and motion follow.
If this is the only animation you commission, you get an animation that holds up. If you commission more work later, the next piece starts from the documented animation system, not a blank brief. Illustrations are modular and reusable. Motion principles are written down. The brand voice is captured in the file, not just inferred from it. The animation library compounds rather than resets.
Most animation engagements combine multiple formats from a single design system. One illustrated character set, one motion library, one approved style guide can yield a hero explainer, social cuts, animated bumpers, and an asset library tagged for reuse. We plan for that at the script stage, not in post.
The flagship animation format. 60 to 120 seconds, scripted, storyboarded, illustrated, animated. Used to introduce a product, simplify a process, or sell an idea that has no physical form to film. Lives on landing pages, in onboarding flows, and in sales decks.
Graphic design in motion. Animated charts, data visualisations, infographics, brand transitions. Used inside longer videos and as standalone short-form content for social and paid advertising. The format that turns static brand assets into moving ones.
Text-led animation. Words on screen, choreographed to a voiceover or music track. Used for paid social, brand statements, manifesto films, and any piece where the message is the message. Fast to produce, high recall, strong for short-form ads.
Illustrated character-driven animation. Used when a story needs a protagonist but a live actor would limit reach (multi-market, multi-language). Strongest for B2B explainers, financial services, healthcare, and any category where personal identity should not anchor the message.
Visual identity captured in motion. Logo animations, transition libraries, motion principles documentation. The work that makes every future animation, ad, and social cut look and feel like the same brand without re-briefing every time. See brand video production.
Live action footage combined with animated graphics, illustrated overlays, or motion-graphic data treatments. Used when filmed footage carries the emotional weight and animation carries the explanatory weight. Common in case studies, product walkthroughs, and brand films with data stories.
Most marketing teams know they need animation. Fewer know which animation format will actually do the job. The right format follows the message, the audience, and the channel. Here is the decision tree we use during brief.
60 to 120 seconds. Scripted, storyboarded, illustrated. Sits on the landing page, in onboarding, in sales decks. The format that introduces an idea quickly.
Animated charts, infographics, data treatments. Works alone or inside longer videos. Strong for finance, research, B2B reporting, and any content where the data is the story.
Text-led animation. Fast to produce, high recall, no casting required. The format that turns a tagline into a 15-second ad.
Illustrated character-driven storytelling. Works for B2B explainers where personal identity should not anchor the message, or for multi-market content where casting consistency is impossible.
Logo animations, transitions, motion principles. Makes every future animation, ad, and social cut look like it came from the same brand without re-briefing every time.
Filmed footage combined with motion graphics, illustrated overlays, or animated data. Used when emotion needs live action and clarity needs animation.
The strongest animations are decided at the script stage, not in the design phase. Animation work that fails almost always fails at the script stage, not the design or motion stage. Here is what the brief stage covers before any illustration or animation work begins.
The brief starts with the single idea the audience needs to walk away with. Not a list of features. Not a script outline. The one sentence the audience would say back if asked what they just watched.
Animation runs at one to two words per second on screen. A 90-second piece needs a script of 150 to 200 words. Tight, structured, written to be read aloud. The script gets locked before any visual work starts.
Every scene gets a storyboard frame: what is on screen, how it moves in, how it leaves, what the audience is looking at. Storyboarding catches problems before they become animation rebuilds. Cheap to change a sketch. Expensive to change a finished scene.
The animation is one deliverable. The animation system needs to extend to every future piece. The brief scopes the illustration style, motion principles, colour system, and reusable asset library documented during production.
Most animation studios deliver one finished animation. Ours deliver a quarter's worth. When we scope an animation project, we scope it backwards from the content calendar. One design system, one motion library, one approved style guide. Multiple finished deliverables, plus an animation asset library tagged and ready for what comes next.
The path from an idea to a finished animation runs through four stages. Each stage produces a specific output the next stage needs. Skipping a stage tends to surface as a problem in the final animation, not as a problem at the stage that was skipped.
Brand context, product context, audience context, and the single message the animation must land. Discovery session captures the message in the audience's language, not internal feature language.
Script written to run time. Structured around a story arc, not a feature list. Voice direction notes, target tone, and pacing established. Approved before any visual work starts.
Frame-by-frame storyboard, illustration style frames, character design, motion principles. Catches problems while changes are still cheap. Approved before animation begins.
Illustration assets brought to life. Voiceover recorded, sound designed, music laid in. Motion principles documented as an animation system for every future piece.
Each capability earns its place on its own. Connected, they remove the friction that makes always-on animation impossible at most enterprise brands. Project clients use the production capability. Subscription clients access all three.
Animation production across 40+ markets. Teams briefed and managed centrally from Sydney HQ. Specialist animators matched to the brief, not generalists making do.
An animation production library that grows with every project. Modular illustration sets, motion templates, reusable design components. Maintained by us, so new cuts and future variations get produced fast, on-brand, without rebuilding the system every time.
AI accelerates the design and motion work. Cut-downs designed in from the brief. Localisation built in. Faster turnarounds, sharper outputs, without replacing the people doing the actual animating.
Same budget. Same calendar. Different output curve. Without a connected solution, every animation starts from a blank illustration set and the design library never grows. With one, output grows even when spend stays flat. Animation compounds harder than live action because the source assets are modular and infinitely reusable.
Illustrative figures based on typical subscription engagement output. Real numbers depend on shoot frequency, content brief, and reuse strategy.
Every animation engagement runs through the same six-stage process, whether it is one explainer or a year of always-on animated content. Stage six is the difference between a project and a system.
Structured brief session covering audience, product context, message hierarchy, and the single idea the animation must land. Approved before any script work begins.
Script written to target run-time. Voice direction notes, talent options, tone, and pacing established. Script locked before any visual work starts.
Frame-by-frame storyboard, illustration style frames, character design, motion principles. Approved before animation begins.
Illustration assets animated. Voiceover recorded, sound designed, music laid in. Brand voice held consistent across every frame.
Every aspect ratio, every platform, every channel. Master file plus social cuts, vertical formats, paid advertising cuts. Structured review rounds, one producer managing feedback.
Every project ingested. Illustration sets modularised, motion templates documented, style direction captured. Ready to brief the next animation faster. Subscription only.
Vetted animation teams across 40+ markets globally, briefed and managed centrally from Sydney HQ. Most animation briefs go from approval to script lockdown in under a week.
Animators, illustrators, motion designers, voice talent. Already vetted, briefed, and managed centrally. Specialist teams matched to the brief, not generalists making do. One producer running point, one set of standards, regardless of where the animation is delivered from.
There are no fixed rate cards in animation video production. Costs scale with script complexity, illustration style, animation technique, number of deliverables, and revision scope. The ranges below are honest starting points to help frame the conversation, not finalised quotes.
Short-form animation, defined scope. Kinetic typography, simple motion graphics, animated logo treatments, basic explainer with stock illustration.
Most animation sits here. Full-length animated explainers, custom illustration sets, 2D character animation, motion graphics with data visualisation, multi-format deliverables.
Multi-format animation campaigns, multi-market productions with localisation, complex character animation, animated identity systems, always-on animation programmes with paid advertising deliverables.
Most yourfilm. animation engagements begin with a single project. An explainer, a motion graphics piece, a kinetic typography ad. The work proves the model. Some clients stay on a project basis indefinitely, and that is a first-class engagement. Others move to subscription because their content volume justifies it. There is no requirement to commit, no penalty for staying project-by-project.
Defined brief, fixed scope, fixed deliverables. One animation at a time, priced individually.
Ongoing animation programme. Monthly retainer plus project credit. Access to all three capabilities.
Enterprise brand teams have requirements that consumer agencies struggle to meet. Master service agreements. IP ownership clauses. Indemnity provisions. Brand asset management. Multi-stakeholder approval workflows. Compliance documentation. yourfilm. operates with these as standard, not as exceptions.
Standard terms drafted for enterprise procurement. Custom terms negotiated where required. No surprises mid-engagement, no chasing approvals on a per-project basis.
All finished animation deliverables, in every format and aspect ratio specified at the brief stage, are owned by the commissioning client on delivery. Voiceover talent releases, stock illustration licensing, and music licensing assigned as part of standard handover. Source files (After Effects projects, illustration sets, character rigs, motion templates) remain with yourfilm. as standard. This is how reuse and future cuts stay efficient.
Style guides, brand books, motion principles, and approval workflows enforced through the animation team. Brand teams review storyboards before animation begins, not finished files after delivery. Out-of-brand output never reaches the revision stage.
One producer manages all approvals across marketing, brand, communications, legal, and executive teams. The client team has a single point of contact regardless of how many internal stakeholders are involved.
Voiceover talent releases, music licensing, stock illustration rights, font licensing, all handled in-house. Documentation provided as part of delivery for legal and audit teams.
Even across 40+ markets, one billing entity, one tax treatment, one paper trail. Procurement does not have to onboard a new supplier for every region.
A single animated explainer to start, or an always-on animation programme to build. Same team, same standards, transparent pricing on both paths.
