Online Video in the Customer Journey • iMedia On Demand

ONLINE VIDEO IN THE CUSTOMER JOURNEY

Confidence is a currency in online shopping, and the use of short-form video by brands helps to strengthen relationships with buyers.

The latest webcast looks at online video from all angles, with panel representatives from B2B and direct to consumer companies discussing how they use video to drive awareness and repurchase, and how Insight Exchange’s research into the role online video plays in the customer journey.