How-to & product demo
The teams we produce for
Why yourfilm
A how-to earns its keep when a customer follows it and never needs to call support.
These are the reasons teams trust us to produce them: a clear sequence of steps, the right mix of screen, camera and animation, and one platform that keeps every video consistent as your product changes.
One producer across every video, so nobody starts by learning your product again.
We structure the sequence before we produce, so the viewer never gets lost or gives up.
Screen capture, live-action or motion, chosen for the step, not a house style.
As your product changes, updates come from the system you already own, not a full reshoot.
Featured work
A sample of premium work brands have produced with us. Pick one to watch.
product demo video, explained
Teams use how-to and demo videos to show customers exactly how it works, cut support load, and give buyers the confidence to act.
A how-to shows an existing user how to do something; an explainer introduces the idea to someone new. Run on one platform, the library compounds and the look stays consistent across every channel, which is the difference between buying videos and building a library.
The problem
Every product, feature and update needs showing, and the volume outpaces a one-off.
Briefed as one-offs, each video starts over with a new supplier and a new look, and nothing compounds. When the product changes, the whole thing is remade.
Briefed as a programme, a team that already knows your product produces every piece, holds one style across every video, and updates from a system, not from scratch.
One production
Break the task into the exact sequence a user follows, with nothing assumed.
Every step scripted and mapped before we capture or animate.
Screen recording, live-action or motion, whatever shows the step clearest.
Chaptered, captioned and cut for every channel and help centre.
How it works
We agree who it is for, what it has to say and what a win looks like, then turn that into a clear brief.
We explore a few directions and lock a treatment against the message, not against whoever is loudest in the room.
Filmed or animated, whichever the message needs, kept on brand across every frame.
Edited, graded and finished, then tagged into your library so the next video starts from it, not from scratch.
The platform
Everything a brand needs to produce video at scale runs in one place. Brief, crew, footage and brand memory connected, so every project starts from what came before.
A new supplier, a new look and a new brief each time. Six months later the last video is the only asset you kept, and the next project starts from zero.
Look, voice and footage live in one place. The second project runs better than the first, because the system is already there.
Produced anywhere
Vetted crews and teams across 40+ markets, all briefed and run from Sydney, so producing in another city never means a new supplier. Most briefs go from approval to production inside a week, with one producer you actually talk to.
Sydney headquarters, producing across Asia Pacific, Europe and North America.
Featured client
Based on Google reviews
What's included
An account manager and producer who learn the brand and stay across every project.
Every brief starts smarter, because the platform learns from everything produced with us.
Brief, review, approve and store every asset in one place, not across inboxes and drives.
Tagged, searchable footage that makes each new video faster and cheaper.
Masters, cut-downs, captions and social variants from a single production.
IP on delivery, held in your library, ready to reuse.
Pricing
There are no fixed rate cards in how-to and demo video. Cost scales with the number of steps, whether it is filmed, screen-captured or animated, and the deliverables. These are honest starting points, not quotes.
A single how-to or demo from a defined brief: screen capture or a focused filmed piece, plus cut-downs.
Where most how-to sits. Multi-step demos combining screen, camera and motion, with full script and creative development.
Multi-product demo libraries and localisations, produced as one programme across every channel.
The number of steps, the method and the number of deliverables are the biggest drivers. See the full breakdown on our project pricing page.
Ways to work
Every engagement starts with the same dedicated team and yourfilm AI brand memory. The tier decides how much of the production system runs behind your video.
A single video, produced end to finish by our team. For brands making a few pieces a year, or testing the model before committing.
Get a quoteA set of credits for regular output across sites, at a better rate. The full platform, an account manager and a producer behind every brief.
Get a quoteA dedicated team and the whole platform behind every brief, a co-owned production plan and the best credit rate. For always-on brands producing at volume.
Get a quoteEvery brief priced to scope, not a fixed rate card. Compare the ways to work on our pricing page.
Answered
Guides
Start here
Brief once, produce with a team that already knows the brand, and keep every asset in one place that grows more useful with every campaign and channel.
