Online video plays a critical role in the customer’s path to purchase, even more so in a post-COVID world dominated by online shopping. Exactly what types of videos do consumers watch, and where do they go to find them? YourFilm commissioned a market research campaign across Australia & New Zealand to find out. The objective of the campaign is to help brands and retailers improve their customer purchase experience, putting them ahead of the pack when making a sale.
Keen to find out more? Book a time to talk to a YourFilm team member, or catch us at the upcoming iMedia Online Retail Summit NZ in Taupo in May.
