The Power of Video: Boosting Customer Engagement in the Cryptocurrency Market

June 6, 2023

In the cryptocurrency sector, where things move fast, attention spans are short and competition is fierce, the need for educational, engaging and up to date digital marketing content is paramount. Staying informed of the most recent news and innovative developments in the cryptocurrency and blockchain market is demanding and many turn to videos not only for the latest updates and product launches but also significant insights and technical analysis on what’s happening from the wider crypto community. Video is the communication method of choice in the crypto community so for businesses wanting to succeed it’s a critical part of the marketing program.

Marketing in the cryptocurrency sector, much like the sector itself, is disruptive. Whilst many traditional marketing methods still stand, how they are implemented and the tech stack behind them can be different. Twitch and YouTube are at the forefront in the blockchain and crypto sector with Twitter and LinkedIn being the next cabs off the communication rank. It’s become a necessity to understand the impact video has on your customers and potential audience. With thousands of YouTube channels dedicated to the cryptocurrency space, providing educational content for beginners right through to experienced traders, being part of the conversation has never been more important, or accessible. Videos on social media platforms receive 1200% more shares  than text and image content combined, significantly amplifying your reach and generating organic brand exposure.

Why Video Matters

Visual Appeal and Engagement. Videos provide a dynamic and visually appealing way to convey complex concepts in an easily digestible manner. They capture attention quickly, leading to increased engagement and brand recall.

Emotional Connection. Videos have the unique ability to evoke emotions and create a sense of trust and authenticity. By humanizing your brand through relatable narratives, you can establish a stronger connection with your audience, which can be challenging in the purely digital crypto space.

Demonstration and Education. Cryptocurrencies often require explanations of intricate concepts and processes. Video allows you to showcase how your product or service works, breaking down and communicating complex concepts in a way that is fast, memorable and recognisably on brand. All this helps customers understand your product or service and quickly grasp how it benefits them whilst building trust and confidence in your business and brand.

Video Categories that get Results in the Cryptocurrency Market

You can’t talk about video marketing in the crypto and blockchain arena without talking about YouTube marketing. Audiences here are generally looking for one of 3 things: Education, Entertainment or Inspiration, and if you’re looking to engage the community whether they are beginners or experts, Education is one of the quickest ways to get your brand, technology and message out there.

Education video content falls into the Consideration & Conversion stage of the funnel, which generally translates into: Explainers, How To videos, Product Demonstrations and Testimonial videos, these are common types of video, but how do you tailor this type of video content specifically for a cryptocurrency market?

1. Explainer Videos. These concise and informative videos break down complex concepts, such as blockchain, decentralised finance (DeFi), or tokenomics. Explainers serve as a powerful tool for educating potential customers and simplifying their understanding of the cryptocurrency landscape and your product within it. The most commonly used video production method for these in the cryptocurrency sector is animation as animation gives you complete creative flexibility, the ability to demonstrate your product in a 2D or 3D digital world and is the best way to communicate complicated concepts in a memorable way.

2. How To’s and Product Demonstrations. These video types represent a real opportunity to engage, educate and be part of the conversation amongst the community and there are many different ways you can apply them to crypto and blockchain offerings.

  • Technical deep dives – How does your technology work?

  • Feature comparisons – How is your technology different?

  • Guided Onboarded – How to get started

  • Guided User Walkthroughs – How to use your technology

  • Guided Developer Tutorials – How to integrate your technology

  • Video pitches, feature announcements and product roadmaps updates

  • Video FAQ’s

3. Testimonial videos. There’s no doubt that Testimonial videos are powerful marketing tools that help convert customers, however in the crypto sector where many value their anonymity, customer stories and video case studies can achieve similar results without your customer having to be front and centre on camera. Why the customer chose your technology, how they used it, what problem did it solve or opportunity did it open up for them and what did success look like for them. These types of stories connect on a human level, even in a complicated digital, tech-driven ecosphere.

In conclusion, incorporating video content into your cryptocurrency marketing strategy can yield substantial benefits. By leveraging the power of visual storytelling, educational explainers, customer stories, and engaging demos, you can effectively connect with your customers and potential audience. The statistics speak for themselves: videos drive higher engagement, increase conversions, and boost brand visibility. Embrace video content to enhance your marketing efforts and position your cryptocurrency business for success in today’s digital landscape.

If you’re to scale your company, DAO, or user base, work with a crypto video production company that understands the specific needs and technical complexities of your sector. Talk to the experienced video production team at YourFilm about your project.