Why Use Video Marketing
Let’s face it, traditional sales tactics are struggling to keep up.
- Emails get skimmed.
- Pitch decks get lost in inboxes.
- And cold calls… well, I won’t even go there in this blog.
We’re selling in a world of noise. Your prospects are busy, distracted, and (let’s be honest) bombarded with the same old sales outreach. What cuts through? Video.
Video marketing meets your audience where they are: watching videos online, scrolling through social media platforms, or researching solutions on YouTube.
The Power of Video
Whether you’re selling SaaS, services, or something more complex that needs a bit of explanation, video consistently gets seen, shared, and remembered. That’s not fluff, it’s just the reality of how people consume information today.
And you can quote me on this: People buy from people (*Currently. At least until AI gets a LinkedIn profile and a quota.)
Buyers want to feel connected to the humans behind the brand. But in B2B, especially, we’ve fallen into a trap of robotic, overly polished, and boring communication. Video breaks that pattern. It puts a face to the name. It creates presence and personality. It reminds your prospect that there’s a real person on the other side who understands their world.
One of the biggest benefits of video marketing is building trust before the first call. It humanises your outreach and brings your brand story to life.
How Using More Videos Increases Conversions
- A short pitch video.
- A quick explainer.
- A sharp, polished brand piece.
All of them can help you connect with the person on the other side of the screen, and once you do that, you’ve done 70% of the sale without even jumping on a call. A successful video marketing strategy will help convert browsers into buyers and followers into fans.
From a how-to video on your landing page to an explainer video shared across your social media marketing strategy, the right content moves people through the funnel.
When to Use Video (and When Not To)
Look, I love video. But even I’ll admit, it’s not always the answer. Like any good marketing tool, it works best when used with purpose.
Use video when you need to…
- Break down a complex product or service
- Show impact through customer testimonials
- Build emotional connection and brand awareness
- Create short-form video content that gets shared
Skip video when..
- A sentence will do
- Timing is urgent, and editing slows you down
- The platform doesn’t support rich video content
Knowing where video fits into your broader digital marketing strategy is key to its success.
What Makes a Sales Video Actually Work
Not all videos are created equal. We’ve all seen ones that didn’t quite land.
Here’s a checklist we swear by:
- Is it relevant?
- Is it human?
- Is it short?
- Is it visually clear?
Great video content marketing isn’t about having the biggest budget, it’s about clarity, purpose, and consistency.
High-quality video content doesn’t mean cinematic, it means watchable, engaging, and on-message.
Marketing Strategies that Work at Scale
Here’s the thing about a well-designed sales video:
- It doesn’t sleep.
- It doesn’t get stuck in traffic.
- It doesn’t ask if it can push the meeting to next week.
A great video gets shared internally. It travels across teams, departments, and sometimes even time zones. It keeps selling when you’re not in the room, and it says exactly what you need it to, every single time.
This is what scalable marketing strategies look like. The same video campaigns can be repurposed, over and over again. The best part? You don’t have to pick between scale and personalisation. One good video can live across:
- Your website
- Your outbound emails
- Your LinkedIn messages
- Your proposals and pitch decks
- Your social media campaigns
- Your YouTube videos
It’s doing the heavy lifting and replacing repetitive conversations. Setting the tone before you’ve even spoken.
Using Online Video in Your Sales and Marketing Funnel
Not sure where to start? Here are a few of the highest-impact places we’ve seen businesses use video in the sales process:
- Product Explainers – especially if your solution is technical or abstract. A clear 60–90 second breakdown can replace five paragraphs of jargon.
- Customer Testimonials – social proof builds confidence fast. And seeing a real human talk about your impact beats a text quote every time.
- Objection Handling – A short video that addresses key concerns head-on can help sales teams move deals forward, faster.
Each of these plays a role in your overall video strategy from attracting attention to closing deals. Video builds trust, it’s that simple. Show them, don’t just tell them. That’s when the trust kicks in. And that’s what helps deals move faster. Here’s a stat I read recently: Viewers retain about 90% of a message when they watch it in a video, compared to just 10% from text. And don’t forget video engagement metrics. These tell you what’s resonating with your target audience, and what’s not.
Why Marketers Need a Video Partner, Not Just a Crew
Most marketers don’t just need footage. You need an outcome. That’s why the video creation process matters just as much as the result. From scripting and concepting to video editing and distribution, having a partner who understands the full video creation cycle means better results, less stress, and more video marketing success. You want to create video content that works harder than the budget. You want consistent, high-quality visuals, regardless of where the shoot happens. That’s what a full-service team does.
Video That Works, Wherever You Are
- Got a marketing campaign running across five locations?
- Need the same message delivered from different sides of the country?
This is where online video content meets logistics, and YourFilm shines. We can shoot anywhere in Australia within 48 hours, and we’re already expanding into the US market. It’s video production without borders. One partner. Multiple locations. No compromise.
What Types of Video Should Be in Your Marketing Stack
You don’t need dozens of videos. You just need the right ones. Here’s our go-to stack:
This is the foundation of a successful video marketing strategy. Each piece speaks to a different part of your funnel, and gives your team more tools to close more deals.
Why Video Strategy is Worth the Investment
So my final thought is this: If you’re not using video in your sales process, you’re already working harder than you need to, and you’re probably missing out on deals that should’ve been yours. You don’t need a massive budget. You need clarity on the goal, a strong message, and the right format for the moment.
Incorporating videos across your marketing campaigns isn’t just smart,it’s what your competitors are already doing. Just take a look at the latest video marketing statistics. With more digital video viewers every year and search engines prioritising video content, this is the format to bet on.
Whether it’s a polished brand video or short-form content, the right video can do more for your pipeline than another round of “just checking in” emails.
Give our team a call, and we can have a chat about using video across your business.