To plan a year of video content, start with what the business needs to say, not with formats. Collect video requests from every team, anchor them to the fixed moments in your year, group the filming into a small number of planned days, and plan the reuse before you film. Then review the plan monthly and re-plan each quarter. Done this way, a year of video becomes a schedule a team can deliver, not a list of urgent requests.
This guide walks through the six steps, with a sample 12-month calendar you can adapt.
Most companies under-plan video because marketing plans alone. Sales, HR, leadership and internal communications all need video, and their requests arrive late and urgent if nobody asks early. Spend a week collecting them.
| Team | Typical video needs | Questions to ask |
|---|---|---|
| Marketing | Brand film, campaign assets, customer stories, social cutdowns | Which launches and campaigns are planned, and in which months? |
| Sales | Product explainers, case studies, proposal and follow-up videos | Which objections come up most, and which deals need proof? |
| HR and recruitment | Employer brand, role videos, onboarding and induction | When are the hiring peaks, and which roles are hardest to fill? |
| Internal communications | Leadership updates, change programmes, town halls | Which announcements or changes are coming this year? |
| Leadership | Results, strategy and investor or board content | When are results, AGMs and strategy days? |
| Customer success and training | How-to, product training, support content | Which questions do customers ask most often? |
The output is one list of every video the business expects to need in the next 12 months, with an owner and a rough month for each.
Some dates do not move, and video built around them is easier to approve and more useful when it lands. Mark them first:
Everything else fits around these anchors.
Group the year into quarters and give each one a focus. The sample below uses the Australian financial year, starting in July. Adjust it to your own calendar.
| Quarter | Business moments | Video focus | Filming |
|---|---|---|---|
| Jul to Sep | New financial year, annual plans, graduate onboarding | Strategy and leadership update, onboarding refresh, first customer stories of the year | Monthly filming days, plus leadership interviews |
| Oct to Dec | Conference and event season, year-end campaigns | Event coverage, campaign assets, customer stories, year-in-review | Monthly filming days, plus event coverage |
| Jan to Mar | Return from shutdown, hiring peak, new product releases | Recruitment and employer brand, product explainers, sales enablement | Monthly filming days at sites and offices |
| Apr to Jun | End of financial year, results preparation, budget planning | Results and investor content, case studies, refresh of evergreen pages | Monthly filming days, plus results interviews |
A quarterly view keeps the plan realistic. It also shows quickly where too much is landing in one month.
Filming is where most of the cost and disruption sits, so set a regular rhythm of filming days, at least one a month and often two, and make each one count. Some videos can share a day when the people and location line up; events, customer sites and other cities usually need their own. One well-planned filming day can capture leadership interviews, customer stories, team and workplace footage, and product sequences for several videos at once.
For each filming day, build a run sheet that lists every video it feeds, who needs to be on camera, which locations are needed and what supporting footage to capture for later use. Booking people on camera is usually the hardest part, so lock those calendars first.
Decide before each filming day which standalone pieces you will capture alongside the main video, and which main videos will also get cutdowns: vertical versions for social, short clips for sales follow-ups, quotes for presentations or captioned internal versions. Not every main video needs them. Planning them up front changes what gets filmed, such as an extra question in an interview or a few extra shots of the product.
Keep the raw footage tagged in one library. Next quarter's videos can then draw on this quarter's footage instead of paying to film it again. The repurposing guide and the compounding video library cover this in more detail.
A plan written in July will be out of date by October. Build the review in from the start:
Track a few simple measures: videos delivered against plan, cost per finished video, how often footage was reused, and the results each video was meant to drive.
On yourfilm, the year's plan, briefs, drafts, approvals and footage sit on one platform, so the calendar and the work live in the same place. Over time, yourfilm AI learns your brand from finished projects and guides each new brief, while people plan, film and edit the videos. Programmes are built around a calendar like the one above, with filming days booked ahead in any city and the library growing with every project. The video production services page explains how a programme runs, and the pricing page shows how credits work. To size the plan, see how many videos a company should produce per month.
Plan 12 months at the level of themes and business moments, and the next quarter in detail with dates, briefs and filming days. Re-plan each quarter as priorities change.
One person in marketing or communications, with input from every team that needs video. They collect requests, set priorities and run the monthly review.
Plan for at least 12 filming days a year, one a month, and often closer to 24. Combine videos on the same day where the people and location line up, and give events, customer sites and other cities their own days.
Each video's purpose, owner, audience, format, channels, filming day, review deadline and publish date, plus any standalone pieces or cutdowns planned from the same filming day.
Keep some capacity unplanned each quarter, and draw on the footage library first. Many urgent requests can be met by cutting new versions from footage you already have.
Tell us what each team needs this year and we will build the calendar, book the filming days and keep every frame in one library.
