Most companies that use video seriously need somewhere between 6 and 40 finished videos a month, depending on size. A smaller business with one marketing team typically needs 6 to 12, a mid-sized company with several teams using video needs 20 to 40, and larger organisations need more. The mix is main videos, standalone pieces such as executive, culture, recruitment and sales content, and cutdowns where a main video suits them, with filming at least once a month.
The right number for your business does not come from a benchmark. It comes from the channels you publish on, how often you post, and how many people and teams need video. This guide shows how to work it out, how much a filming day can realistically produce, and how the numbers change by company size.
Most companies never decide their monthly number. They react to requests, and the same pattern shows up every time: a burst of posts after a filming day, then weeks of silence. Filming gets booked in a hurry when a launch or event appears. Every request arrives as urgent. And leaders who would happily post every week never do, because nobody gives them anything to post. Setting a monthly number, and the filming days to deliver it, fixes all four.
Start from what you publish, not from what you film. For each channel and team, write down how often you want to post or deliver, convert it to a monthly figure, and add it up. Count a piece once even if it runs on more than one channel.
| Channel or need | Smaller business | Mid-sized company | Larger organisation |
|---|---|---|---|
| Company LinkedIn page | 6 (1 to 2 a week) | 14 (3 to 4 a week) | 16 (4 a week) |
| Executive LinkedIn | 2 (one leader, fortnightly) | 8 (two leaders, weekly) | 20 (four leaders, 1 to 2 a week) |
| Instagram or Reels, content unique to that channel | 0 | 6 | 10 |
| Sales enablement | 1 | 3 | 5 |
| Recruitment and employer brand | 0 to 1 | 3 | 5 |
| Internal communications | 0 | 2 | 4 |
| Website and YouTube | 0 to 1 | 2 | 4 |
| Finished pieces a month | About 9 to 11 | About 38 | About 64 |
| Of which main videos | 1 | 2 to 4 | 4 or more |
| Filming days a month | 1 | 2 to 3, plus events | 4 or more, across sites |
Two things stand out when you do the maths. First, the company page is the biggest single driver: twice a week is 8 pieces a month, and three to four times a week is 12 to 16. Second, every leader who posts regularly adds four to eight pieces a month, so executive content is often the fastest-growing part of the plan. Sales and recruitment need their own pieces too, made for their audience rather than borrowed from marketing. Not every business needs every channel, so drop the rows your buyers and future staff do not use.
A well-planned filming day captures the main video and several standalone pieces at the same time, with leaders and team members already on set.
Plan to film at least once a month. Monthly filming keeps content current, keeps a social calendar supplied and stops the library going stale. Many companies need two or three filming days a month, and larger organisations need more.
Whether several videos can share one filming day depends on the video types:
Combine wherever the people, location and purpose line up, and do not force it where they do not. A filming day that tries to serve too many objectives produces weaker footage for all of them.
A filming day's output depends on who is available and where you are. As a planning guide:
| Type of filming day | Realistic output |
|---|---|
| Office day with leaders and team available | 1 main video and 8 to 12 standalone pieces |
| Executive or sales content day | 8 to 12 standalone pieces, such as thought-leadership clips and objection answers |
| Site, factory or project day | 1 main video and 4 to 6 standalone pieces |
| Event day | 1 event film and 3 to 6 short highlights |
| Travel day in another city | 1 main video and 3 to 5 standalone pieces |
Divide your monthly number by the realistic output per day, and you have the number of filming days you need. That is why a company publishing 30 to 40 pieces a month usually films two to three times a month, not once.
Here is what three filming days can produce for a mid-sized business with an active company page and two leaders posting on LinkedIn:
That is about 32 finished pieces: enough for three to four posts a week on the company page, weekly posts from two leaders, and new assets for sales, recruitment and internal channels.
Companies that sustain volume film regularly, plan each day around the videos it serves, and capture standalone pieces alongside every main video. A separate small production for every request is where cost and inconsistency build up.
The quality bar depends on where the video is used. Social and executive content wins on consistency and authenticity, as long as the audio is clean, captions are accurate and the opening is strong. Website films, case studies and sales assets carry buying decisions, so they deserve the highest production standard and a refresh every quarter.
If you are producing one or two videos a month today, ramp up in three stages:
Monthly volume and filming days drive video budget, so it is worth getting the number right before you compare suppliers. For an occasional video, project pricing usually makes sense. For monthly filming and steady output, an ongoing programme tends to cost less per finished piece, because brand setup, crew planning and footage are shared across everything you produce.
On yourfilm, a single project starts from around $3,000 with the footage kept, and ongoing programmes are scaled to the number of filming days and finished videos you need each month. The pricing page shows how credits work, and the subscription services guide compares Australian providers built for ongoing volume. If nobody on your team owns video, see outsourced video teams.
It depends on size. A smaller business with one marketing team typically needs 6 to 12 finished videos a month, a mid-sized company 20 to 40, and larger or multi-site organisations more. Work out your own number by adding up what each channel and team needs each month.
Plan for one main video and five to ten standalone pieces a month, with a cutdown where it suits. That is enough to post about twice a week and keep sales supplied, from one well-planned filming day a month.
At least once a month, and often two or three times. Interviews, executive clips and culture pieces at one office can share a day, but events, customer sites, other cities and product launches usually need their own.
Three to four video posts a week on the company page, plus one to two a week for each executive with an active profile. Leaders reach people a company page often does not, so executive video is worth planning for in its own right.
No. Most social content works best as standalone pieces: executive clips, culture stories, recruitment and behind-the-scenes videos. They can be captured on the same filming day as a main video, but they are made as their own pieces.
Tell us your channels, teams and leaders, and we will size the monthly programme and the filming days to deliver it.
