We built yourfilm for the person who owns the content calendar. Marketing managers and social media managers are expected to keep every channel supplied with video, usually without a videographer, a production budget per post or the time to brief a new supplier every month. So we built a platform they can run video from, with two things behind it: yourfilmAI, which learns your brand and knows every frame you have ever filmed, and a full production team in 40+ markets that films and edits what you need. Brief once, plan from footage you already own, get concepts grounded in your own stories, and book crews wherever the work is.
This is what it does, how it changes a manager's week, and why we built it this way.
Most video production is sold to the person who signs the budget. Most of the work lands on the person who has to keep the feed full. That person is juggling three or four posts a week on the company page, leaders who want to be more visible, sales asking for proof, HR asking for recruitment content, and every request arriving as urgent. They do not need another agency to manage. They need supply they can control.
That gap is what we designed around. The platform gives the manager the controls: briefs, filming days, approvals, the library and the brand rules. The production team does the production: planners, crews, editors and motion designers, booked through the platform, wherever the work needs to happen.
One login, and behind it everything a video team would normally take a year to build.
The platform page walks through each part in more detail.
Most brands start every brief from a blank page, and most of the footage they have already paid for sits unused once the first edit ships. Inside the platform, yourfilmAI changes that. It is the brand intelligence that learns your brand and understands every video produced with us, so each new brief starts from everything you have already made.
For a manager keeping every channel supplied, that shows up in four ways:
Our producers still film, direct and edit every piece, while yourfilmAI guides where to begin; the craft is human, every time. The result for a manager is a library that compounds instead of resetting: every video teaches the platform more about your brand, the next brief is sharper, and the footage you have already filmed keeps filling your calendar.
The biggest change is that video stops arriving in bursts. Instead of booking a crew each time a request lands, you set a filming rhythm, at least one day a month, and plan each day as a supply run for the weeks ahead. A planned office day with leaders and team available typically produces one main video and 8 to 12 standalone short pieces.
| Week | What you post | Where it comes from |
|---|---|---|
| Week 1 | Customer story, two culture pieces, one leader clip | Main video and standalone pieces from the monthly filming day |
| Week 2 | Two quick tips, one recruitment clip, one leader clip | Standalone pieces from the same day |
| Week 3 | Explainer cutdown, behind the scenes, one leader clip | A cutdown, plus clips found in the library |
| Week 4 | Two team stories, one leader clip, one announcement | Remaining pieces and a short new edit |
That is around 15 pieces a month from one well-planned day, with a second day added for launches, events or sites. The videos per month guide shows how to work out your own number, and the content calendar guide shows how to plan the year.
Leaders usually want to post more. What stops them is time. The platform takes the work off them: book a standing 30 to 45 minute slot on each filming day, send five questions instead of a script, and let the production team handle editing, captions and the post copy. The leader approves in the platform, and you schedule it. One leader posting weekly adds four to eight pieces a month, often reaching people your company page does not. The LinkedIn video guide covers what works there.
| Option | What it gives you | Where it falls short for a manager |
|---|---|---|
| In-house videographer | One person on staff | Costs about $9,200 to $11,700 a month all-in, covers one location, and output stops when they are away |
| Freelancers | Flexible help | You become the producer, and quality and brand vary by person |
| Project agencies | Strong single films | Every project restarts the briefing, and the footage often stays with them |
| The yourfilm platform | A production team in 40+ markets, run from one place you control | Built for ongoing output; less suited to a single one-off film |
The outsourced video team guide goes deeper on the trade-offs.
You will usually need your CMO to sign off. Three points carry the case:
A single project starts from around $3,000 with the footage kept, and ongoing programmes are scaled to the filming days and pieces you need. The pricing page shows how credits work.
Most managers start with one month: list what each channel and team needs, book one filming day, and plan the standalone pieces alongside the main video. By the end of the month you have a full calendar, a library that keeps growing, and a clear picture of what a programme would look like. Talk to us and we will plan the first month with you.
Most combine an editing app, a scheduler and a mix of freelancers or agencies. The yourfilm platform replaces the production side: one place to brief, approve and find every video, with a production team in 40+ markets booked through it.
By filming on a schedule instead of on request. One or two planned filming days a month, each built around a list of standalone short pieces as well as a main video, keeps a feed supplied several times a week.
One built for ongoing output rather than single projects: regular filming in every city you need, short pieces planned as their own content, approvals in one place, and footage you keep. That is the model the yourfilm platform is built on.
Use a platform with a production team behind it, film on a monthly rhythm, keep approvals in one place, and keep every frame in a searchable library so new posts can draw on existing footage.
Book a standing 30 to 45 minute slot on filming days, send five questions instead of a script, and have the production team handle editing, captions and copy so the leader only approves.
Show the gap between what your posting plan needs and what you get today, compare a programme with the all-in cost of a hire, and tie the content to outcomes owned by leadership, sales and HR.
It learns your brand, understands every video in your library shot by shot, tracks which footage has been used and which has not, recommends concepts grounded in moments you have already filmed, and checks each brief against your library so you know what can be made now and what still needs filming. Our producers film, direct and edit every piece.
Tell us what each channel and team needs, and we will plan the first filming day, the standalone pieces and the calendar they fill.
