Graphics & Motion Design

Graphics and Motion Design are an integral part of the editing process. They not only visually enhance the video and help with brand identity they are also a very effective way of clearly and succinctly communicating complex information.

Motion graphics are animated graphic elements that are overlaid on a video edit to enhance visual appeal, convey additional information, or add artistic flair. There are various types of motion graphics, each serving a different purpose. Here are some of the more common types of motion graphics used in video editing:

Text and Titles
Lower Thirds are commonly used on piece-to-camera or interview style videos.  These text-based graphics display information like names, titles, or additional context about individuals or subjects in the video. 

Captions and subtitles are text overlays that can be used for translation and localisation, accessibility and subtitles or for some social media content that will be watched without audio.

Branding
Animated versions of logos or brand elements used to reinforce brand identity. Typically a graphics package is designed and used across a particular series of videos or all of a brands video content to ensure brand consistency.

Infographics
There are various types of infographic options depending on the information that needs to be displayed, from charts and graphs to illustrate statistics or trends to animated representations of processes, workflows, or concepts to help explain complex topics.

Animated symbols or icons are often used to represent specific concepts or actions, often used in explainer videos or tutorials, these icons are tailor to fit a brands styleguide and can be a simple yet effective way of creating an explainer video, especially when used in conjunction with a professional voiceover.

Transition Effects: Visual effects used to transition between scenes or shots, such as wipes, fades, or slides.

Kinetic Typography. Kinetic typography is basically moving words. Animated text that moves, rotates, or scales dynamically in sync with voiceover or music, adding energy and engagement. Creatively animated reinforces the message or emotion of the video.

Motion Backgrounds. For completely graphics based videos an animated background may be required, this is a dynamic, moving background that can add depth and visual interest to the video.

These are just a few examples of the types of motion graphics that can be incorporated into the video editing process to enhance storytelling, engage the audience, and convey information more effectively. The choice of motion graphics depends on the video’s purpose, style, and target audience, this is something the yourfilm team understand and will guide you through ensuring you’re video not only looks great but delivers the outcome you need for your business.